It all began more than thirty years ago, when Precious Moments® creator Sam Butcher began drawing the endearing teardrop-eye children he called "Precious Moments" as gifts for family and friends. Today, his Precious Moments artwork is among the most recognized art in the world, sharing messages of loving, caring and sharing with collectors from around the globe.
Shortly thereafter, Sam was approached by Enesco Corporation to develop a three-dimensional figurine based on his artwork titled “Love One Another.” Sam was so overwhelmed when he saw the first porcelain sample that he fell to his knees and wept. It was the beginning of a phenomenon for both Sam and the gift industry.
By the end of 1978, the first twenty-one original Precious Moments figurines were introduced to the market. The response to the collection was incredible. People began to write to Sam, telling him about how the Precious Moments figurines had touched their lives in a moving and heartfelt way. In less than a year after their introduction, demand was overwhelming. The success of the Precious Moments figurines was amazing, yet Sam never lost touch with his original purpose to create art which combined his heartfelt emotions with his abiding faith.
The collection is now well over 1,500 pieces with new introductions offered each year.