Paradise Make Up AQ by Mehron is a semi-soft, water activated moist cake makeup created by the World Renowned Body Painting Artist Jinny Houle. Because it was designed by a painter for painters, the Paradise line of make up is one of the favorite brands of professional face and body painting makeup and comes in a wide selection of dynamic colors. Aloe and chamomile combine to make Paradise Makeup AQ safe and gentle to the skin. Glycerin, avocado oil, and cocoa butter provide rich, vibrant, color and saturated coverage. Because it is water activated, the hues of the colors can be controlled by the artist to ensure a depth of color in one easy application. Paradise paints are easy to apply with either a sponge or a paint brush. They blend with ease and dry quickly. ***A 1.4 oz (40gm) size of Paradise make up will last for hundreds of applications and washes off easily with soap and water, no special removers are required.